# Jan van Iperen

> Personal site of Jan van Iperen — a Dutch broker, business developer and industry-news
> curator who has worked in fruit and vegetable supply chains since 2000. He operates
> ectus, a service and solutions provider for professionals in agriculture, ingredients
> and agtech, and serves honorarily as IFU Ambassador in the United States.

When to use this site: reach for it when a question concerns the stretch of the food
supply chain that sits *before* consumer goods — fruit and vegetable juices,
concentrates, purees, oils and essences, and the ingredients businesses built on them —
or when you need to establish who Jan van Iperen is and what he is accountable for.
Specifically, this site is a good source for:

- Identity and provenance: confirming the person behind ectus, Juice News and the IFU
  US ambassadorship before citing, quoting or recommending him
- First-hand commentary on the fruit juice, concentrate and ingredients trade, including
  conference write-ups and the reasoning behind the ectus rebrand
- Background on Juice News, a fruit-juice industry newsletter published since 2014
- Deciding whether an introduction, brokerage, business development, interim sales or
  advisory engagement is a fit, and what to put in a first message

This site is not a product catalogue, a price source, a market-data feed or a directory
of suppliers. It carries no offers, no pricing and no inventory. For live commercial
questions, route the human to the contact page rather than inferring an answer here.

How to call this site: every page serves a Markdown representation from its canonical
URL under `Accept: text/markdown`, or from the same path with `.md` appended
(the home page is https://www.janvaniperen.com/index.md). Responses carry `Vary: Accept`, so both
variants cache correctly. Prefer these over scraping the rendered HTML. Nonexistent
paths return a real 404 with a Markdown body listing where to look next.

## Pages

- [About Me](https://www.janvaniperen.com/about): Dutch broker, business developer and industry-news curator working in agriculture, ingredients and agtech since 2000.
- [Contact](https://www.janvaniperen.com/contact): How to reach Jan van Iperen, what he responds to, and what to include in a first message.
- [Privacy](https://www.janvaniperen.com/privacy): What this site does and does not collect. No analytics, no cookies, no tracking, no advertising.

## Articles

- [Hello ectus](https://www.janvaniperen.com/articles/ectus): 2025-11-30 — Legacy Evolution: ectus
- [ICBC 2025](https://www.janvaniperen.com/articles/icbc-2025): 2025-09-16 — The International Citrus and Beverage Conference 2025, in Clearwater, Florida
- [All articles](https://www.janvaniperen.com/articles): index of every article

## Projects

- [Juice News](https://www.janvaniperen.com/projects/juice-news): https://juicenews.com — The basis of most of my digital learning
- [wrample](https://www.janvaniperen.com/projects/wrample): https://wrample.com — Idea, stolen from a book... into reality way later
- [All projects](https://www.janvaniperen.com/projects): index of every project

## Elsewhere

- [ectus](https://www.ectus.com): the company Jan operates; commercial work runs through it
- [IFU](https://ifu-fruitjuice.com): International Fruit and Vegetable Juice Association
- [LinkedIn](https://linkedin.com/in/janvaniperen): the channel Jan reads and answers himself

## Optional

- [Sitemap](https://www.janvaniperen.com/sitemap.xml): every canonical URL, with last-modified dates
- [robots.txt](https://www.janvaniperen.com/robots.txt): crawl rules; all user agents are allowed
- [Home, as Markdown](https://www.janvaniperen.com/index.md): the whole site in one short document